graphic design pricing guide

Graphic Designer Rates (2024) | Hourly Rates, Price List & Guide

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Graphics designer rates can vary from $15 to $150 per hour, but the average cost to hire a freelance designer is $31.25 per hour. On average, hired graphic designers make from $32,000 to $77,000 annually.

Entry Level

$32,000 annually

Junior

$53,000 annually

Senior

$77,000 annually

My guess:

If you are reading this then you must be diving into the graphic design world and don’t know how much you should be pricing yourself.

Or are you about to hire a graphic designer and not sure if he is not overcharging you?

That’s why…

I’ve pulled everything you need to know in this graphic design pricing guide.

You’ll find:

  • Average graphic design hourly rates
  • Freelance graphic designer rates
  • Graphic designer salaries by country
  • Graphic design flat-rate pricing sheet

and much more.

Average Graphic Designer Hourly Rates

average graphic designer hourly rates

Graphic designer rates can range from $15 to $150 depending on their experience level. The average cost to hire a freelance designer is $31.25 per hour.

When we are speaking about hired graphic design workers, the average hourly pay is $26 per hour, according to ZipRecruiter (Oct 2020).

Keep in mind that:

  • Entry (or beginner) level is a low-end specialist – someone who is just entering the field and doesn’t have any experience.
  • Junior has an average level of knowledge and is someone who is beyond entry level and usually claimed to have between a few months to 3 years of experience.
  • Senior is a high-end specialist. He has 3-5+ years of experience, is one of those who is more in charge of the project and sit at a higher level. They also provide mentoring to junior graphic designers.

However, it’s quite difficult to determine the final cost of each designer because of factor diversity.

For example, user experience, video, or web designers usually earn more than banner or postcard designers.

Also, most designers have a degree in graphic design because some high-quality projects can be time-consuming and require a lot of knowledge and expertise.

There are situations when more than a few revisions are needed or there is a short deadline for the project. Advising the client and sometimes managing extra duties, such as copywriting, photo editing or other complexities should be considered extra pay.

For deeper insights into graphic design rates, check out this comprehensive graphic design pricing list that covers the factors that influence the cost of design work, providing a useful reference for both clients and designers.

Freelance Graphic Design Rates

On average, freelance graphic designer rates could charge from $13 to $150+ per hour.

freelance graphic design pricing

Based on the information at top freelance job sites, such as Upwork, Indeed, and PeoplePerHour, the average pricing for each level of a freelance designer is:

Amateur$13 – $45 hourly
Junior$45 – $90 hourly
Senior$90 – $130 hourly
Pro$100 – $150+ hourly

You can find lots of freelance graphic designers through online markets that charge as little as $13 per hour. However, professional graphic design services with high-quality results can cost around $100 to $150+ per hour.

In many cases, freelance graphic designers tend to charge per project. The cost of a project can range from $50 to $1000+ depending on the number of hours required to complete the whole task.

Amateur

Amateur graphic designers usually have an online portfolio and sometimes have already sold some of their services to other clients.

Still, they don’t have any professional graphic design education but offer much lower prices.

Junior

These are mostly part-time graphic designers with more than one year of experience and are well-educated in the field.

Sometimes they may be under the mentorship of a senior designer.

Senior

These full-time graphic designers are qualified, experienced, and educated not only at school but probably took some additional courses and have a very comprehensive portfolio.

Pro

Exclusive full-time graphic designers like these are of high interest to top press agencies and digital advertising companies. These graphic designers have years of experience and are famous across the industry.

When talking about pricing it’s necessary to understand this:

Note:
As a freelancer, you are your own boss. To succeed, you’ll need to learn how to manage projects and market yourself.

Don’t forget that freelancers have to pay taxes by themselves too. What is more, clients expect designers to have all the equipment, which includes not only computers but all the editing software such as Adobe Photoshop, Illustrator, CorelDRAW, and a bunch of others.

Prices of Graphic Design Services You Can Get Online

ServicePriceBest for
99designsFrom $49 per contestLogos and brand assets
DesignCrowdFrom $59 per contestLogos and brand assets
48hourslogo$129-299 per contestLogos
Kimp$599-$995/mo for unlimited designUnlimited graphic design
ManyPixels$439-$1,199/mo for unlimited designUnlimited graphic design
Design Pickle$499-$1,695/mo for unlimited designUnlimited graphic design
FiverrFrom $10-$1000+ per projectSingle projects

Graphic Design Price List

Here’s the average flat-rate graphic design pricing sheet:

Postcard$200
Logo$500
Banner$150
Infographic$100-$2000+
Business card$200
Ebook$1,000
Web design price From $1,000-$10,000
Catalog$200 per page

Opposite to being a hired graphic designer, freelancers tend to count their pay hourly.

But sometimes it can be useful to set your price for the whole project right away.

Here’s a situation:

You are an experienced graphic designer and have already done some great work before. It means you must be already familiar with the pricing because you know how much time you’ve spent on your projects before. So you can instantly set the price for the whole project.

It’s simply an easier way to save up some time.

Some of the work could be print designing or brand attributes while others can include creating online websites or advertisement banners.

How do prices for these individual projects differ?

Find out below.

Postcard Design Price

The price of making a design for a postcard or a flyer ranges from $75 (low) to $450+ (high).

A custom-designed postcard can be made in 1-3 hours. Sometimes graphic designers provide more than one layout or design version.

Logo Design Price

If you are looking for something light and simple, the cost could be $100 – $200.

But if you’re a part of some business and looking for long-lasting quality design, then it should cost at least $300 – $1,300.

You’ll likely want the most skilled, highly professional graphic design consultants and specialists for these projects since this work will shape your brand’s image.

Banner Design Price

Unless you are creating your banner with Canva, it‘s going to cost you more than $0.

Banners are usually made in several types of sizes. An average price for a single banner can vary between $50 (low) to $350 (high) and takes about 2 hours to make.

Infographic Design Price

An infographic can cost from $100 to $300 if it’s made by a freelance graphic designer. However, that doesn’t guarantee that it’s going to be very professional.

If you are hiring an agency, you can expect them to charge anywhere from $500 to $2,000 per infographic. An infographic-based agency could charge even more.

Infographics are in high demand since users are more in need of visual content. As a matter of fact, infographics are the fourth most popular type of content marketing. But keep in mind that they require a lot of expertise and visual elements to make.

Business Card Design Price

The cost of designing a business card depends on your needs.

There are various tools to make one for free. However, if you want something more professional, you will be charged around $100 for a simple one and around $1,000 for a high-quality business card design made by a professional graphic designer. If you decide to hire a design agency with a full-service team, the prices can increase up to $2,500+.

Catalog Design Price

Designing a catalog can cost around $125 to $300 per page.

The design process of a catalog can take from 5-7 days to 4-6 weeks depending on how many pages are involved in your catalog.

For example, a 32-page catalog can cost $4,000 to $9,600.

Website Design Price

Website design has a significantly huge price range depending on site size, style, and other factors.

A basic website with a few pages can cost around $1,000 to $10,000.

A site with a few hundred pages can cost $15,000 to $100,000.

Ebook Design Price

Having your ebook manually arranged by a professional for digital can cost anywhere from $200 to $2,500.

These prices can vary in different locations.

How Much Do Graphic Designers Make?

CountryAverage Yearly SalaryAverage Hourly Rate
Switzerland$72,980$35.09
Luxembourg$67,494$32.45
Bermuda$66,694
$32.06
United States$64,525$31.02
Denmark$60,900$29.28
Australia$57,642$27.71
Norway$57,222$27.51
Canada$55,991$26.92
Germany$52,395$25.19
Belgium$51,855$24.93
United Arab Emirates$51,727$24.87
Hong Kong SAR$51,369$24.70
Netherlands$51,343$24.68
Austria$51,213$24.63
Iceland$49,553$23.82
Ireland$49,405$23.76
Bahamas$47,922$23.04
Finland$47,581$22.87
Singapore$46,995$22.59
New Zealand$46,985$22.59
France$45,952$22.09
United Kingdom$44,806$21.54
Japan$43,012$20.68
Israel$41,393$19.90
Italy$40,848$19.63
Sweden$39,447$18.96
Taiwan$37,103$17.84
Spain$35,937$17.28
Saudi Arabia$33,927$16.31
Malta$32,533$15.64
South Korea$29,444$14.16
Greece$28,999$13.94
Georgia$28,952$13.92
Portugal$28,313$13.61
China$27,666$13.30
Panama$25,770$12.39
Slovakia$24,381$11.72
Guatemala$23,981$11.53
Czech Republic$23,521$11.31
Ecuador$22,760$10.94
South Africa$20,626$9.92
Chile$19,820$9.52
Estonia$19,664$9.45
Poland$19,563$10.94
Croatia$19,289$9.27
Malaysia$18,512$8.90
Indonesia$16,637$8.00
Costa Rica$16,528$7.94
Russia$16,178$7.78
Brazil$16,121$7.75
Hungary$15,891$7.64
Uruguay$15,768$7.58
Trinidad & Tobago$15,710$7.55
Thailand$15,053$7.24
Jamaica
$14,960$7.19
Iraq$14,632$7.03
Vietnam$14,149$6.80
Mexico$13,162$6.33
Romania$13,053$6.27
Morocco$12,372$5.95
Bulgaria$12,329$5.92
Ukraine$10,520$5.06
Peru$9,034$4.34
India$8,905$4.28
Argentina$8,696$4.18
Philippines$7,796$3.75
Kazakhstan$7,789$3.74
Bosnia-Herzegovina$7,741$3.70
Colombia$7,448$3.59
Egypt$6,990$3.36
Pakistan$6,501$3.13
Turkey$4,664$2.24
Belarus$3,146$1.51

Source: SalaryExpert. These salaries are approximate and most of them were converted from foreign currencies into USD. Last checked in July 2022.

The 5 countries in terms of graphic designers’ yearly salaries are:

  1. Switzerland
  2. Luxembourg
  3. Bermuda
  4. United States
  5. Denmark

Average Graphic Designer Rates

average graphic designer annual salary in the us

Bureau of Labor Statistics showcased that the average annual wage for graphic designers in the USA in 2018 was $54,680.

Below you can check the list of the top 10 paying states for their graphic designers:

Photo source: Forbes

A graphic designer’s salary is mostly based on experience and skill level. As we can see, it depends on the location as well.

The good news?

These are the wages of 2018.

Now we are seeing an increasing demand for more professional design in social media posts, website & UX design, and more. It means that the need for graphic designers is growing.

Final Word

Graphic design rates can vary widely, with hourly rates ranging from $15 to $150, but the average cost to hire a freelance designer is approximately $31.25 per hour.

Most designers start their career in a creative agency and then move to a bigger company or corporation to work with one single brand.

It’s crucial to understand how much you are worth as a graphic designer. Low prices can make you look inexperienced and unskilled.

On the contrary, prices that are too high could also scare away your potential customers. They could simply think that you are overcharging and they would look for a cheaper option.

Overall, the value often aligns with expertise and quality. Whether you’re a designer setting your rates or a client seeking services, you should be aiming to find the right balance between cost and creativity.

2 responses to “Graphic Designer Rates (2024) | Hourly Rates, Price List & Guide”

  1. LOVE the guide, and it’s very helpful – thank you!! Just a note (as I would want someone to do for me): in the first posted chart “Average Graphic Designer Hourly Rates” there’s a typo in “Skill Level” at the bottom… just needs the second ‘L.’
    Best to you!! -J

  2. Nice job. You made some great points in the list. I know public speaking is something you’re not comfortable with, but you did it! You’ve inspired me. I could see how much effort you put into creating that strategy.

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