Graphic Design Pricing – How Much Do Designers Make?

Rates of graphics designers can vary from $15 to $150 per hour, but the average cost to hire a freelance designer is $31.25 per hour. On average, hired graphic designers make from $32,000 to $77,000 annually.

Entry Level

$32,000 annually

Junior

$53,000 annually

Senior

$77,000 annually

My guess:

If you are reading this then you must be diving into the graphic design world and don’t know how much you should be pricing yourself.

Or are you about to hire a graphic designer and not sure if he is not overcharging you?

That’s why…

I’ve pulled everything you need to know in this graphic design pricing guide.

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average graphic designer hourly rates

Hourly rates of graphic designers can range from $15 to $150 depending on their experience level. The average cost to hire a freelance designer is $31.25 per hour.

When we are speaking about hired graphic design workers, the average hourly pay is 26$ per hour, according to ZipRecruiter (Oct, 2020).

Keep in mind that:

However, it’s quite difficult to determine the final cost of each designer because of factor diversity.

For example, user experience, video or web designers usually earn more than banner or postcard designers.

Also, most of the designers have a degree in graphic design because some of the high-quality projects can be not only time-consuming but to require a lot of knowledge and expertise.

There are situations when more than a few revisions are needed or there is a short deadline for the project. Advising the client and sometimes managing extra duties, such as copywriting, photo editing or other complexities should be considered as extra pay.

Average Graphic Designer Salary

average graphic designer annual salary in the us

Bureau of Labor Statistics showcased that the average annual wage for graphic designers in the USA in 2018 was $54,680.

Below you can check the list of top 10 paying states for their graphic designers:

Photo source: Forbes

Graphic designers’ salary is mostly based on their experience and skill level. As we can see, it depends on the location as well.

The good news?

These are the wages of 2018.

2021 is going to be a big hit for digitalization. It means that the need for graphic designers is growing rapidly since the lockdown.

Freelance Graphic Design Rates

freelance graphic design pricing

Based on the information at top freelance job sites, such as Upwork, Indeed and PeoplePerHour, the average pricing for each level of a freelance designer is:

Amateur

$13 – $45 hourly

Junior

$45 – $90 hourly

Senior

$90 – $130 hourly

Pro

$100 – $150+ hourly

You can find lots of freelance graphic designers through online markets that charge as little as $13 per hour. However, professional graphic design services with high-quality results can cost around $100 to $150+ per hour.

In many cases, freelance graphic designers tend to charge per project. The cost of a project can range from $50 to $1000+ depending on the number of hours required to complete the whole task.

Amateur

Amateur graphic designers usually have an online portfolio and sometimes have already sold some of their services to other clients. 

Still, they don’t have any professional graphic design education but offer much lower prices.

Junior

These are mostly part-time graphic designers with more than one year of experience and well-educated in the field.

Sometimes they may be under a mentorship of a senior designer.

Senior

These full-time graphic designers are qualified, experienced, educated not only at school but probably took some additional courses and have a very comprehensive portfolio.

Pro

Exclusive full-time graphic designers like these are in high interest for top press agencies and digital advertising companies. These graphic designers have years of experience and are famous across the industry.

When talking about pricing it’s necessary to understand this:

Being a freelancer means not only being your own boss, but also being responsible for everything alone. So if you want to be a successful freelancer, keep in mind that you also have to be successful at project management and marketing.

Don’t forget that freelancers have to pay taxes by themselves too. What is more, clients expect designers to have all the equipment, which includes not only computer but all the editing software such as Adobe Photoshop, Illustrator, CoreIDRAW and bunch of others.

Graphic Design Pricing List

Postcard

$200

Logo

$500

Banner

$150

Infographic

$100-$2000+

Business card

$200

Ebook

$1,000

Web design price

From $1,000-$10,000

Catalog

$200 per page

Opposite from being a hired graphic designer, freelancers tend to count their pay hourly. 

But sometimes it can be useful to set your price for the whole project right away.

Here’s a situation:

You are an experienced graphic designer and have already done some great work before. It means you must be already familiar with the pricing because you know how much time you’ve spent on your projects before. So you can instantly set the price for the whole project. 

It’s simply an easier way to saves up some time.

Some of the work could be print designing or brand attributes while other can include creating online websites or advertisement banners. 

How prices for these individual projects differ?

Find out below.

Postcard Design Price

The price of making a design for postcard or a flyer ranges from $75 (low) to $450+ (high).

A custom-designed postcard can be made in 1-3 hours. Sometimes graphic designers provide with more than one layout or design version.

Logo Design Price

If you are looking for something light and simple, the cost could be $100 – $200.

But if you’re a part of some business and looking for long-lasting quality design, then it should cost at least $300 – $1300.

You’ll likely want the most skilled, highly professional graphic design consultants and specialists for these projects since this work will shape your brand’s image.

Unless you are creating your banner with Canva, it‘s going to cost you more than $0.

Banners are usually made with several types of sizes. An average price for a single banner can vary between $50 (low) to $350 (high) and takes about 2 hours to make.

Infographic Design Price

An infographic can cost from $100 to $300 if it’s made by a freelance graphic designer. However, that doesn’t guarantee that it’s going to be very professional.

If you are hiring an agency, you can expect them to charge anywhere from $500 to $2000 per infographic. An infographic-based agency could charge even more.

Infographics are in high-demand since users are more in need of visual content. As a matter of fact, infographics are the fourth most popular type of content marketing. But keep in mind that they require a lot of expertise and visual elements to make.

Business Card Design Price

The cost of designing a business card depends on your needs. 

There are various tools to make one for free. However, if you want something more professional, you will be charged around $100 for a simple one and around $1,000 for a high-quality business card design made by a professional graphic designer. If you decide to hire a design agency with a full-service team, the prices can increase up to $2,500+

Catalog Design Price

Designing a catalog can cost around $125 to $300 per page.

The design process of a catalog can take from 5-7 days to 4-6 weeks depending on how many pages are involved in your catalog.

For example, a 32-page catalog can cost $4,000 to $9,600.

Website Design Price

Website design has a significantly huge price range depending on site size, style and other factors.

A basic website with a few pages can cost around $1,000 to $10,000.

A site with a few hundred pages can cost $15,000 to $100,000.

Ebook Design Price

Having your ebook manually arranged by a professional for digital can cost anywhere from $200 to $2,500.

These prices can vary in different locations.

Final Word

Most of the designers start their career in a creative agency and then move to a bigger company or corporation to work with one single brand.

It’s crucial to understand how much you are worth as a graphic designer. Low prices can make you look inexperienced and unskilled.

On the contrary, prices that are too high could also scare away your potential customers. They could simply think that you are overcharging and they would look for a cheaper option.

The best idea is to make your own pricing table or template. You can find lots of guides online to help you create one.

Remember to evaluate such things as your:

The prices can fall or go up according to these main factors.