How & Where To Get A Logo In 2023

Logo AI

Logo AI is an AI-powered logo generator that lets you generate logos by answering a few questions about your brand. It’s a straightforward and cost-effective solution for small businesses and startups.

The price starts at $29 for a Basic package. However, you will need to purchase the Pro package if you want to get a vector logo format for your design.

In general, an AI logo generator is a great choice if you are on a limited budget or looking for a quick and simple logo design. 

Keep in mind that with logo makers the level of uniqueness and customization may be limited compared to hiring a professional designer.

Hiring a Freelancer or Agency

For businesses seeking a more personalized and tailored logo design, hiring a freelance designer or a design agency is an excellent option. 

I recommend this option if you already have a business and want to rebrand. Or if you have specific requirements and know exactly what you want your logo to look like.

Freelancers and agencies offer a wide range of expertise and can work closely with you to create a logo that aligns with your brand’s vision. 

Freelancer

Hiring a freelance designer can be a cost-effective option while still providing a high level of creativity and customization. You can find freelance designers on platforms like Upwork, Fiverr, or through personal referrals. 

If you are wondering where to find freelancers, check our ultimate list of freelance graphic design websites.

When hiring a freelancer, consider the following:

• Portfolio: Review the designer’s portfolio to ensure their style aligns with your brand’s vision.
• Budget: Discuss the project scope and budget upfront to avoid misunderstandings.
• Communication: Effective communication is key to a successful collaboration, so choose a freelancer with good communication skills.

Design Agency

Design agencies will typically have an in-house team of designers, strategists, and project managers to ensure a seamless process.

The good thing about agencies: you will mostly be getting skilled people and a smooth workflow on your project.

The bad thing about agencies: high price.

The agency will most likely provide you with a customized logo that is going to reflect your brand’s unique identity and values. So it may be worth the investment if money isn’t an issue for you.

Designing Logo Yourself

If you have design skills or are willing to learn, you can create your own logo using online design tools. The best thing about it is that you won’t have to pay for anything, except if you are using Canva Pro, Photoshop, or other paid tools. 

While this option requires time and creativity, it allows you to have complete control over the design process. 

Below are some tools and steps to consider.

Canva

Canva is a user-friendly graphic design tool that offers a wide range of templates, including logos. 

You can start with a custom size blank canvas or choose a template and customize it to your liking.

By combining a visual element, text, and adding color, you can easily create a simple logo in as quick as 10 minutes.

Adobe Illustrator, Inkscape & Other Tools

Other design tools, such as Adobe Illustrator, and Inkscape (free and open-source), offer more advanced features for logo creation. 

However, they may have a steeper learning curve. But in case you chose this option I assume you already have experience in creating designs, so that shouldn’t be a big problem for you.

If not, there are plenty of online video guides, blogs and other free content that you can learn basic graphic design skills from.

The Main Components in a Logo

Before you embark on the journey of creating or obtaining a logo, it’s crucial to understand the main components that make up a logo. A well-designed logo incorporates these elements in a harmonious way to convey your brand’s identity effectively. Let’s dive into each of these components:

1. Text

Text, often referred to as typography or the logotype, is a fundamental component of many logos. It includes your brand’s name, tagline, or any text-based element. Typography plays a significant role in conveying your brand’s personality, whether it’s bold and modern or elegant and traditional.

When using text in your logo, here’s what’s to remember:

Legibility: Ensure that the text is easily readable, especially when scaled down or used in different contexts.

Kerning: Pay attention to the spacing between letters (kerning) to achieve a balanced and visually pleasing appearance.

Keep it short: A single word is always the best choice. Sometimes, it’s just a single letter that makes up the whole logo.

2. Font

Typography, or the choice of fonts, plays a crucial role in logo design. Fonts have their own personalities and can communicate specific brand attributes. 

For instance, a playful and rounded font may be suitable for a children’s brand, while a sleek and modern font can convey professionalism or minimalism.

3. Symbols & Visual Elements

The symbol or icon is the visual element of your logo that can be a standalone representation of your brand. Symbols can be abstract, literal, or a combination of both.

Think of iconic logos like Apple’s apple or Nike’s swoosh. Symbols are powerful because they can convey a message or feeling instantly.

When incorporating a symbol:

Relevance: Ensure that the symbol relates to your brand’s products, services, or values. It should make sense in the context of your business.

Memorability: Aim for a symbol that is simple, distinct, and easy to remember. Some logos include elements that are simple lines, dots or other forms of shapes.

Versatility: Ensure that the symbol works well in various sizes and applications, from small icons to large banners.

4. Colors

Color is a critical aspect of logo design, as it has the power to evoke emotions and create brand recognition. Different colors can represent different qualities or feelings. For example, blue often symbolizes trust and professionalism, while red can signify passion or excitement.

When choosing colors for your logo:

Number of colors: Avoid using too many colors in your logo, as it can make the design busy and less memorable. The vast majority of logos contain 1 or 2 colors.

Test in Different Contexts: Ensure that the colors work well in both digital and print applications, and consider how they appear in grayscale or black and white.

5. Shape

On average, 1 out of 4 logos is square in shape.

The shape of your logo can have a significant impact on how it is perceived. For example, round shapes can suggest unity and community, while sharp angles may convey strength or precision.

Consider the following when working with shapes:

Geometry: Explore different geometric shapes and their associations. Circles, squares, triangles, and curves can all convey different messages.

Negative Space: Experiment with negative space to create hidden meanings or additional visual elements within your logo.

Balance: Achieve visual balance in your logo by distributing elements evenly and harmoniously.

6. Slogan

While not all logos include a slogan or tagline, it can be a powerful addition when used effectively. A well-crafted slogan can clarify your brand’s mission or value proposition and reinforce your brand’s message.

When incorporating a slogan, pay attention to:

Clarity: Keep the slogan concise and clear. It should communicate a key aspect of your brand without being overly complex.

Relevance: Ensure that the slogan aligns with your brand’s identity and purpose.

Placement: Consider where the slogan fits within your logo design. It should enhance the overall composition rather than distract from it.