Users on Vimeo can host, share, and sell videos with the embedded tools provided.
A lot has changed since Vimeo was founded. It competes against websites like YouTube or Dailymotion. No doubt these are real video-consuming giants.
But what Vimeo numbers are today?
Let’s dive into the main statistics and facts about Vimeo that you should know.
Table of Contents
- Vimeo statistics – our top picks
- 1. Vimeo has nearly 300 million registered users
- 2. From all users, around 1.5 million are paying subscribers
- 3. In 2022, Vimeo generated $433 million in annual revenue, experiencing a growth rate of around 10.5%
- 4. Vimeo connects users from more than 190 countries
- 5. Vimeo grew as a side project for CollegeHumor
- 6. How many video creators are there on Vimeo?
- 7. Vimeo’s top referring site is Patreon
- 8. Over 9 million app installs extremely boosted user session duration
- 9. Vimeo is older than YouTube
- 10. Vimeo has better video quality than Youtube?
- 11. Vimeo does not identify specific ads
- 12. Main reasons why people decide to choose Vimeo over YouTube
- Wrap Up
Vimeo statistics – our top picks
These are our most interesting Vimeo statistics, facts, and trends:
1. Vimeo has nearly 300 million registered users
Vimeo may not have over a billion users like YouTube, but the community is steadily growing with nearly 300 million registered members worldwide. Vimeo counts registered users as those who have created an account using an email address.
It is stated that Vimeo is a niche community with lots of professionals who have constructive opinions and prefer higher production value.
2. From all users, around 1.5 million are paying subscribers
According to 2022 data, there were 1.5 million paying subscribers using Vimeo premium video creation tools.
This easy-to-use tool allows its users to create videos from stock videos, photos, or their own footage.
There is always an option to use other video editing tools and upload these videos to Vimeo for free.
3. In 2022, Vimeo generated $433 million in annual revenue, experiencing a growth rate of around 10.5%
In 2022, Vimeo generated an impressive $433 million in annual revenue, reflecting its sustained growth as a prominent video-sharing and streaming platform.
This substantial revenue increase, with a growth rate of approximately 10.5%, highlights Vimeo’s success in attracting both individual content creators and businesses seeking a reliable video hosting and distribution platform.
4. Vimeo connects users from more than 190 countries
Vimeo has been able to secure users in more than 190 countries around the world.
The percentage of Vimeo users from the United States is over 35%, according to statistics from SimilarWeb.
5. Vimeo grew as a side project for CollegeHumor
Founded in 2004 by Jake Lodwick and Zach Klein, Vimeo originally served as a platform for CollegeHumor to share its own video content.
Over time, Vimeo’s user-friendly interface, commitment to high-quality video, and support for creative expression led it to become a thriving independent platform, distinct from its initial role as a supplementary project.
Today, Vimeo stands as a testament to how a creative side project can transform into a successful and influential platform in its own right, attracting millions of users worldwide.
6. How many video creators are there on Vimeo?
Vimeo connects more than 60 million video creators.
They are mostly artists, animators, musicians and filmmakers.
7. Vimeo’s top referring site is Patreon
11.04% of total Vimeo viewers come from referral sites. Patreon is its’ top referring site with a referral user percentage of 8.34%.
Another 3.08% come from Github while the percentage of all others is 1% or less.
8. Over 9 million app installs extremely boosted user session duration
There are 9 million Vimeo app installs on Google Play which boosted average session duration by 130%. It was a very clever move for the platform since more and more users choose to watch videos on mobile devices instead of desktops.
9. Vimeo is older than YouTube
Most people definitely do not know that Vimeo existed before YouTube. YouTube was launched in February 2005 while Vimeo was launched in 2004.
According to Josh Abramson who works at Vimeo, he said on Quora YouTube became successful because it was able to host more content than Vimeo could do.
10. Vimeo has better video quality than Youtube?
A video quality test by MEDIUM demonstrated that the same screencast, uploaded on both platforms, had different video quality.
Unfortunately for Youtube, the comparison showed that Vimeo held a better quality version of the video. On the latter video hosting platform, text readability was much easier and you could see the letters more clearly.
11. Vimeo does not identify specific ads
Vimeo operates as an ad-free video sharing and services platform and doesn’t support pre-roll, post-roll, or overlay ads. The platform has strict rules about ads. When brands want to promote, they need to implement the id into the video. However, if the ads in a particular video are irritating or misleading, moderators can ask the owner to make the video private.
But how does the platform make money, you would ask?
While other platforms make most of the money by serving their customers a load of ads, Vimeo generates revenue by offering different membership subscription plans to its creators.
12. Main reasons why people decide to choose Vimeo over YouTube
YouTube may be the big dog but Vimeo while on a smaller scale has some main advantages over YouTube.
Not all creators want their content to be seen by the public. YouTube doesn’t have that full privacy setting. There are some restrictions to its privacy control. It is regarded as not an ideal platform for hosting private videos.
Vimeo on the other hand is better. Vimeo allows creators to protect their videos with a password. This setting allows you to forward your videos to only people you want to view your videos and are given the password.
With YouTube, you get paid a percentage from ads displayed on your videos. But you first need to accumulate at least 10K views from your channel before you can qualify to join the program.
But you can consider Vimeo as your own version of Netflix as you are allowed to sell your videos directly to viewers whether you’re a new user or not. You only need to sign up as a Vimeo Pro account user to get this opportunity.
- Community Engagement
Vimeo may have a small audience compare to YouTube but for someone looking for helpful feedback from fellow filmmakers, Vimeo is the best platform for that.
Unlike the massive audience on YouTube consisting of both teens and adults, the condensed community of Vimeo makes your videos easily seen and you get constructive feedback from mature minds.
While others might think that Vimeo is becoming less popular, I would say this is wrong.
With nearly 300 million (still growing) registered users, there’s a huge pool of consumers to engage with.
Plus, the community is unique.
Vimeo is a platform mainly aimed at creators and artists. It attracts users by having a different monetization system, excellent video quality, and fewer ads than other platforms.
We’re hoping that these statistics and facts have helped explain why you should consider using Vimeo and given you some ideas of what to do on the platform next.