In this post, we’ll be taking a deep dive into the latest website design statistics that might surprise you.
On this page you’ll find hand-picked stats about:
- Website design
- Mobile optimization
- UX design
- On-page content
- Conversion rates
- Internet & websites in numbers
- Much more
Understanding different trends and statistics in the web design industry can help marketers get a better sense of what’s working and what isn’t.
The question is: how important website design is in 2023?
Let’s find out.
Table of Contents
Top Picks – Web Design & UX Statistics
These are our most interesting website design statistics, facts and trends:
- 94% of first impressions are design-related.
- 50% of consumers consider design a priority for brands.
- On average, 1$ invested in UX design brings $100 in return.
- Visitors are 5 times more likely to leave if a website isn’t mobile-friendly.
- With over 63.3% of the market share, WordPress is the most popular CMS used to build websites.
- Slow loading is the root cause of visitors leaving the website. 47% of users expect a website to load in 2 seconds or less.
- For 39% of web users, colors are the first thing among visual elements that draws attention.
General Web Design Statistics
94% of website first impressions are related to design.
Content matters, but design is the first thing that forms a user’s impression of a website.
In addition, it takes just 50 milliseconds (0.05 seconds) for a user to decide whether they like or dislike a website.
The research showcased that everything – fonts, colors, symmetry, design layout and overall structure matters.
(Sources: Eksposure, ResearchGate)
Research indicates that, on average, 1$ invested in website UX brings $100 in return.
User experience can be crucial to your business. It is considered one of the major long-term strategies on a website. Not only it helps to improve conversion rates and bring in new customers, but it’s also important for customer retention. Basically, bad UX means leaving money on the table.
(Source: Forbes)
A well-designed website could raise the conversion rate by up to 200%.
Well-made website designs tend to drastically increase conversion rates.
Additionally, studies show that a greater UX could boost conversion rates by even up to 400%. Alternatively, an unoptimized user experience can decrease conversions drastically.
People tend to lose interest quickly, so a great design is a tool to keep their attention.
(Source: Forbes)
WordPress has a market share of 63.3%, making it the most popular content management system.
Currently, most websites are built using WordPress. Here is the list of the top 10 most popular content management systems:
- WordPress with 63.3% market share.
- Shopify with 5.5% market share.
- Wix with 3.7% market share.
- Squarespace with 3.1% market share.
- Joomla with 2.7% market share.
- Drupal with 1.8% market share.
- Adobe Systems with a 1.7% market share.
- Google Systems with 1.1% market share.
- Bitrix with 1.1% market share.
- PrestaShop with 1.1% market share.
WordPress has the highest market share for sure. However, these figures tend to change quickly for other market players. For example, Shopify has gained massive popularity in the few years and become the second in the market.
We might see more changes in the future but WordPress is still going to remain the strongest player in the upcoming years.
(Source: W3Techs)
According to 50% of consumers, web design should be a priority for brands.
A survey indicated that half of the consumers believe that web design plays a crucial role in the success of a brand. Businesses should consider investing in a website revamp if it’s poorly designed.
Important web design elements you should be focusing on are:
- Page layout
- Navigational links
- Images
- Fonts
- Colors
(Source: Top Design Firms)
A website with all basic features costs $3200 on average.
The main factors that influence the cost of web design are:
- Features & functionalities
- UI/UX design
- Responsiveness to multiple devices
The price of a website can vary depending on website complexity and the experience/skill of the designer.
However, on average, you can expect a website with the core features to cost anywhere around $3200.
(Source: GoodFirms)
On average, the turnaround time for a website is 2 months.
The time it takes to design a complete website also varies depending on the web pages required, the nature of the website, and any other requirements. The time duration also depends on the process and tools used by the designer.
That being said, an average web designer can take anywhere around two months to create a ready-to-go website.
(Source: GoodFirms)
General Internet & Website Statistics
63.5% of the world is on the internet.
Over 5.07 billion people around the world use the internet to find information, connect with businesses, and purchase stuff without leaving their homes.
At the current trends, by the end of this year, two-thirds of the world population should be “connected” to the internet.
This just means that having a well-designed website isn’t an option anymore if you’re a business with a sizeable online audience.
(Source: DataReportal)
In 2023, there are approximately 1.13 billion websites in the world.
Websites in numbers:
- 200 million websites are active
- 252 000 websites are created every day
- 10 000 websites are created every hour
- 175 websites are created every minute
- 3 new websites are created every second
These figures speak for themselves. That’s why a well-optimized website design should be a priority to stand out among other websites.
(Source: Siteefy)
73% of consumers trust website information over other sources.
Most consumers trust the information they find on a business website as compared to any other online source. This means more consumers will eventually make buying decisions based on what they see and read on actual business websites.
Of course, social media also holds great importance in building a social proof of your business. But, a well-designed website is what builds trust and credibility for a business, which leads to higher conversion rates.
(Source: BrightLocal)
Mobile & Responsive Web Design Statistics
In the last quarter of 2022, mobile devices generated 59% of global website traffic.
Mobile phone users have accounted for more than half of website traffic in the past few years. It’s important to optimize the mobile version of your website since it’s becoming more important than the desktop.
This means that as a business owner, you need to ensure your website has a fully responsive design.
In other words, your website should appear in its best form no matter the device people use to interact with it.
(Source: Statista, Statcounter Global Stats)
Visitors are 5x more likely to leave if a website isn’t mobile-friendly.
Websites that are not mobile-friendly frustrate users. And annoyed users won’t convert.
Mobile users indicated they are most looking for:
- Information in one or two clicks
- Visible and not outside the frame
- Big, finger-friendly buttons
And the most important information should have quick access to avoid long scrolling.
Moreover, websites that are optimized for mobile end up ranking better in search results.
(Source: Google)
57% of internet users don’t recommend a business with a poorly designed site.
A new survey reveals that 57 percent of internet users said they would not recommend a business based on its website alone if it were poorly designed for mobile devices.
So, if you’re not implementing all the latest web design best practices, you’re essentially losing leads.
(Source: Sweor)
48% of small businesses had a mobile app in 2022.
The average time users spent on mobile devices is increasing. Companies are trying not to keep up with these trends and are building apps. That’s why almost half of the online businesses already had an app in 2022.
In 2022, there were 16% more businesses with an app compared to 2021.
24% of companies are planning to build one in 2023.
(Source: Top Design Firms)
Technical On-Page Web Design Statistics
Poor functionality is the major reason 42% of visitors leave a website.
Looks aren’t everything when it comes to web designing. Your website’s functionality is also something that impacts user satisfaction. What it means for us is that design without proper functionality result in higher bounce rates.
Importantly, the web elements you use on a web page impact its functionality. So, you need to be cautious of what you put on your website.
(Source: Top Design Firms)
88.5% of web designers think slow loading is the top reason why visitors leave a website.
An overwhelming majority of web designers believe that slow-loading websites impact the user experience negatively. And rightly so.
People generally have a super short attention span, so your website needs to load within the first few seconds. Importantly, the design of a website impacts its loading speed to a great extent, making visitors leave it without taking any action.
In addition, 73.1% of them believe that the reason why people hit the back button after landing on a site is a non-responsive design.
(Source: GoodFirms)
47% of users expect a website to load in 2 seconds or less.
People get easily frustrated when a web page takes a long time to load. It results in higher bounce rates and people abandoning the site. Reducing the speed of a web page by just one-tenth can increase your conversion rates significantly.
If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.
Kissmetrics Analytics
Therefore, a well-optimized web page generally leads to higher conversions.
Moreover, fast-loading websites are rewarded by Google with better search rankings. So, optimizing your website performance makes it a win-win situation.
(Source: Kissmetrics)
For 39% of web users, colors are the first thing among visual elements that draws attention.
Marketers and online business owners should carefully pay attention when choosing their website color palette.
The top preferred colors for users are blue (46%) and green (30%). So, among other design elements, website owners should pay attention to choosing satisfying colors that build credibility.
(Source: Top Design Firms)
Sources:
- Eksposure
- ResearchGate
- Forbes
- W3Techs
- Top Design Firms1
- GoodFirms
- DataReportal
- Siteefy
- BrightLocal
- Statista
- Statcounter Global Stats
- Sweor
- Top Design Firms2
- Kissmetrics
Final Thoughts
If you’re a marketer or a business owner, you probably already know how important owning a good-looking and user-friendly website is.
These latest web design statistics show that brands should make this aspect of their business a priority.
Web design doesn’t only affect user satisfaction and conversions, it’s also one of the most important Google ranking factors.
Web designers also have the responsibility to ensure that any website they design should:
- Be responsive (optimized for mobile devices)
- Load fast
- Offer an optimal user experience
Website design can be the difference between a successful website that attracts prospects and one that fails to gain any traction.
For more similar statistics, be sure to check out some of our other statistics posts. I’d personally recommend our articles on: