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What is Envato Elements and How Does it Work?

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When talking about digital assets, there are many services and marketplaces that offer them. Like any other stock website, Envato Elements offers a way to get creative assets. And very affordable way. However, there are things that you should know first.

In this article, we’ll clear up any questions you might have about this service. You’ll learn more about Envato Elements, what types of assets you can get, how you can use them, and how licensing works.

After that, you can check our in-depth Envato Elements Review.

What is Envato Elements?

Envato Elements is a subscription-based digital assets platform. It offers more than 14+ million creative assets, making it a perfect place for creators.

Envato is a company that operates various marketplaces for creative assets, such as stock photos and videos, fonts, themes, templates, and much more.

In simple terms, Envato Elements is a great choice for those who need all kinds of different assets, making it mostly beneficial for product developers and graphic designers.

Envato is an Australian company founded in 2006. While the Envato Elements project was launched just in 2016, the service has been constantly expanding its business.

It is a similar platform to Creative Market, Adobe Stock, or Storyblocks. However, some of these platforms charge per asset or provide limited downloads. This is where Envato Elements comes in with its attractive pricing, offering unlimited downloads for $16.50/month.

Start Using Envato Elements >>

How does Envato Elements work?

what is envato elements explanation

Envato Elements provides millions of creative assets for a fixed price.

Users can subscribe to Envato Elements on a monthly or annual basis to access unlimited downloads number of items from the library. This subscription model allows designers, developers, and creatives to have cost-effective access to a wide variety of digital assets without having to purchase each item individually.

This makes it cost-effective for users who require multiple assets for their projects regularly.


Envato Elements provides a simple and straightforward licensing system by offering one simple commercial license.

All assets available on the platform come with a single-use commercial license, which allows you to use the assets in various personal and commercial projects without needing to pay additional royalties or fees for each use. However, there may be some usage restrictions, so it’s essential to review the license terms for each asset.

You can find more information on the official Envato Elements License page.

What is Envato Elements used for?

Envato Elements is used to get all kinds of creative assets to help you create content like videos, graphics, music, website design, or presentations.

You can access and download these resources for use in various projects, saving time and effort while maintaining professional standards in your creative work.

A few examples of how and where you can use Envato Elements:

  • Social Media Content: Use templates and graphics to create eye-catching posts, stories, and banners for various social media platforms.
  • Graphic Design: Find illustrations, logos, icons, and vector graphics to use in branding, marketing materials, or any other graphic design project.
  • Video Editing: Utilize stock videos, After Effects templates, and motion graphics to enhance your video projects, whether it’s for social media content, advertisements, or professional presentations.
  • Website and App Design: Access a wide variety of templates, UI kits, icons, and graphics to create visually appealing and user-friendly websites and mobile applications.
  • Print and Publishing: Get print templates for brochures, flyers, business cards, and other marketing materials, making it easy to create professional-looking printed materials.
  • Email Marketing: Find email templates and graphics to design engaging newsletters and promotional emails.

This service is ideal for individuals or businesses looking for a cost-effective way to access a wide range of high-quality assets without having to purchase each item individually.

Types of Digital Assets you can get from Envato Elements

envato elements types of assets

Here are some of the more common element types that you can get:

  • Stock photos and videos: The website offers a vast collection of high-resolution stock photos and videos, covering a wide range of categories. Whether you need images or videos for your website, blog, social media, or marketing materials, you’ll find an extensive library to choose from.
  • Fonts: Envato Elements provides an extensive selection of premium fonts, including decorative, script, serif, and sans-serif styles, allowing you to find the perfect typography to suit any project or brand.
  • Vector graphic elements: Vector graphics are essential for creating scalable and versatile designs. Envato Elements offers a comprehensive library of vector graphics, such as icons, illustrations, and logo templates (in, for example, AI, EPS, or PSD files), enabling you to create visually appealing and customizable artwork.
  • Music & sound effects: Elevate your multimedia projects with Envato Elements’ diverse collection of royalty-free music tracks and sound effects. From upbeat tunes to atmospheric soundscapes, you’ll find the right audio accompaniment to bring your content to life.
  • Presentation templates: Impress your audience with professionally designed presentation templates available on Envato Elements. With a variety of styles and layouts, you can create engaging and visually appealing slideshows for business pitches, educational purposes, or personal use.
  • Add-ons for photo and graphic design applications: Choose from a wide range of add-ons and plugins compatible with popular graphic design applications like Adobe Photoshop and Illustrator. Everything from Lightroom presets to Photoshop actions or Illustrator brushes.
  • Website templates: Whether you’re a web designer or a business owner looking to create a professional website, Envato Elements has an extensive collection of website templates for various platforms like WordPress, Shopify, Joomla, and more. These templates save you time and effort, allowing you to build websites efficiently.

All in all, you gain access to an impressive array of digital assets that can boost your creative projects, save time, and elevate the overall quality of your work while allowing you to focus on other important things.

How To Get Started With Envato Elements?

To start using Envato Elements services, you need to choose a subscription plan and create an account.

envato elements creating account

You’ll have two options:

  • Monthly Subscription: Users can subscribe to Envato Elements on a monthly basis. The Individual plan costs $39 per month. With this subscription, you pay a fixed fee each month to access and download unlimited items from the platform’s library.
  • Annual Subscription: Alternatively, you can opt for an annual subscription. By choosing the yearly plan, you pay a lump sum amount for the entire year, which grants you unlimited access to download assets throughout the subscription period. Annual subscription costs $16.50 per month and is 57% cheaper than Monthly subscription.

Once you’ve started your subscription, you’ll get access to unlimited downloads of the digital products and the license to use them.

Now, just type in what kind of item you are looking for and get millions of results to choose from.

If it feels pricey, you can wait for the Black Friday deals or other flash sales.

Products by Envato

Envato is a company offering several products to fulfill any creative project, with primary focus to provide creators, developers, designers, and other professionals with various digital assets. Envato’s main products are Envato Elements, Envato Market, Placeit, Envato Tuts+, Mixkit, and Reshot.

Envato Elements

As already covered in this article, Envato Elements is a subscription-based digital assets platform that offers a vast collection of creative resources. The main difference of this platform is that it offers unlimited downloads for a monthly fee.

But let‘s take a look at other platforms and how they differ.

Envato Market

Envato Market is a marketplace where individuals and businesses can buy and sell digital products. Different than Envato Elements, Envato Market does not offer subscriptions, but authors sell items directly to customers. It also offers broader licensing options.

The platform works by offering a collection of marketplaces for different kinds of assets. Here are some of the main ones.

  • ThemeForest: A marketplace for website themes and templates for various CMS platforms like WordPress, Joomla, Drupal, Magento, and more.
  • CodeCanyon: A platform for buying and selling codes, scripts, plugins, and various tools for website building.
  • AudioJungle: A marketplace for royalty-free music tracks, sound effects, and audio files for media projects.
  • VideoHive: A marketplace for stock footage, video templates, motion graphics, and other video-related assets.
  • GraphicRiver: A free platform for graphic design resources, including illustrations, icons, logos, vectors, and more.

Envato Market is a great place for those who need a specific type of asset. For example, I use CodeCanyon to get some of the plugins for my WordPress sites.


Placeit is an online design tool that allows users to create professional mockups and designs. I personally tested this platform for mockup designs and enjoyed its ease of use. I like that it has a large library of templates to choose from, and it saved me tons of time.

Envato Tuts+

Envato Tuts+ is an educational platform that provides tutorials and courses on various creative and technical topics. It covers subjects such as graphic design, web development, photography, video editing, and more. Tuts+ offers both free and premium content to help individuals enhance their skills and knowledge in various creative fields.


A platform that offers free, high-quality stock videos, music, and sound effects for creative projects. The best thing is that no attribution is required, and you can use assets very broadly. You’ll find a lot of additional assets redirecting to Envato Elements website, which makes sense since Mixkit content is free and the library is way smaller.


Reshot is a platform offering free icons and illustrations for all kinds of designs. Just like Mixkit, it offers a broad license for commercial and non-commercial use without any attribution. The platforms offer image and vector type of formats.

Most Popular Questions Answered

Is Envato Elements Safe & Legit?

Absolutely, Envato Elements is a safe and legitimate platform for sourcing creative assets. All the assets available on the platform go through a rigorous review process to ensure they meet the highest quality benchmarks. Moreover, Envato Elements is fully licensed, and your subscription grants you legal usage rights to all the downloaded content.

With millions of satisfied customers and a thriving community of content creators, Envato Elements has established itself as a trustworthy and reliable resource for designers, developers, and creatives worldwide.

Envato itself is a legitimate company that has been operating in the field for many years. The company also owns other products that a similar to Envato Elements, such as Envato Market, Placeit by Envato, Envato Tuts+, Mixkit, or Reshot.

Can I use Envato Elements or Youtube?

You can use Envato Elements for your Youtube projects. It is a great resource for content creators, including YouTubers. With its vast library of high-quality video templates, stock footage, and audio tracks, Envato Elements provides the perfect assets to elevate your YouTube channel.

Whether you need eye-catching video intros, engaging motion graphics, or captivating background music, you’ll find a diverse range of content to enhance the production value of your videos. With unlimited downloads, you can experiment and find the perfect fit for your content.

Can I use Envato Elements for Commercial?

Yes, you can use Envato Elements for commercial purposes. Envato Elements grants you a commercial license for all the assets available on the platform. This means you are free to use the content in projects intended for commercial gain, such as advertisements, promotional videos, marketing campaigns, and more.

With the commercial license, you can confidently use the assets across various platforms, both online and offline, without worrying about copyright issues. However, it’s essential to note that the license covers single-seat usage, so you may need additional licenses for team members using the assets.

However, keep in mind that you can’t resell or redistribute any digital assets from Envato Elements.

For more detailed information, I recommend checking the official licensing terms on the Envato Elements website.

Start Using Envato Elements >>


Envato Elements can benefit users who need a lot of creative assets for their projects. While offering a reasonable price, the service is worth it for many individuals and small businesses.

Envato Elements Individual plan starts from $16.5 per month. There are also different pricing plans for Students, Teams, and Enterprise offering flexible pricing and custom features.

To get Envato Elements, you need to create an account and pick a plan. After your payment, you get instant access to millions of creative assets that you can start using for your projects or individual work.

Yes, you can cancel your Envato Elements subscription anytime. After you cancel, you will still have access to the service for the period your last payment covered.

If you aim for stock photos or videos only, sites like Shutterstock or Storyblocks might be a better option. However, Envato Elements has an advantage in providing a wide range of categories for creative assets.

There are over 14 million creative assets on Envato Elements, so you will definitely have a wide range to choose from.

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